![]() Soon after his graduation from IIT B, Arun knew that he wanted to startup. After having founded Ambrosia Technologies and enjoying a good few years in the services space, he quickly realized the problem that the app business would have and began to work on a distribution systems that would work in India. Minus few skirmishes of successes here and there, India has largely been starved of app successes, when compared to the size of the market.Ī lot of businesses in the app space realized this problem when they were neck deep in their business, but not Arun Menon. #IFART APP REVENUE SOFTWARE#India has, and still is to a large extent, not used to buying software of any kind, let alone in the digital form. You would think that the app store would work here, right? Well, India is a strange country in that way. If numbers are anything to go by, the US alone generates $15billion from app downloads from various app stores.Ĭut to India, where mobile internet users are roughly about 10% of our mammoth one billion-plus population. At the touch of the button, an app made in the bedroom of a coder could be made available to the billion odd mobile devices across the world. Because of the popularity of the devices, the app store became this singular platform to reach scores of users. One of the main reason for this meteoric rise in popularity for app store was what it gave companies. So popular was this concept, especially for the Smartphone, that even telecom players and e-commerce players have their own app stores today. ![]() Soon enough, others followed suite and the most notable of the lot has been the Google Play Store. There have been many precursors to the concept of having a marketplace of applications that can be bought and downloaded onto a device, but none had the effect of what Apple had managed to do. It’s almost six long years since Apple launched the world’s app store for its first variant of iPhone. ![]()
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